How launching a mobile app can impact small and medium-sized businesses

How launching a mobile app can impact small and medium-sized businesses

No marks for guessing*. It’s not a question of is the mobile revolution here, but rather when will it arrive. The latest statistics from ComScore and Nielsen show that in January 2013 mobile phones surpassed desktop computers as the preferred device for accessing the internet. In fact, more than 6 million people are starting their day by using their phones to go online for the first time. This astonishing figure doesn’t even account for tablet or iPad usage – which has become an increasingly popular way of going online on the move – or PCs used at home. Businesses of any niche offer a ridiculous range of products and are migrating to the monarchy of mobile apps. But hey! Are you still stuck in the physical world of marketing, distributing leaflets, imprinting advertisements, and hanging billboards? Is it because you think that your business doesn’t necessitate a mobile app to sell to or connect with our loyal customers? Well, you must be correct if we are in the medieval period. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app. Not so easily convinced? Let us ask you a question. Have you ever attempted to buy something from a company that doesn’t have a mobile site or app? Then you know how frustrating it can be – consumers expect businesses with modern technology. And if you don’t deliver, they’ll go somewhere else. Mobile apps are not just profitable, it’s necessary. Furthermore, the success of companies who have embraced mobile in their marketing strategy has proven that there is no turning back; mobile apps are where the money is at. Are mobile apps rewarding? Dear friend, the answer is YES! Here, we spell out the benefits your small and medium-sized businesses can reap by creating a mobile app.

  1. Do more and gain profits
“If you can’t measure it, you can’t manage it”. In the past, businesses didn’t have many options when it came to keeping track of their customers. Now, however, these businesses are using mobile technology to better understand their customers’ behavior in order to develop a better relationship with them and provide more value in return. One way businesses do this is by installing apps on their customers’ phones; they can then track customer behavior, and gain deeper customer insights. You have no idea that your mobile app can be a crystal ball for your business telling fortunes and insights.
  1. Invigorate a Brand Identity and Customer Loyalty
These days, most customers are accessing your product or services via their mobile phones. As a result, mobile experiences help build a strong brand identity. The brand visibility is boosted with your logo sitting in their all-day-scrolling gadget. If you want to be successful in today’s world, you must find a way to connect with your customer on an emotional level. How can you do that? By being your customer’s friend, and not just his or her “server”.
  1. Connect With Your Customers Fast and Easy
Another way to connect with your customers is via mobile apps. They’re fast, easy, and accessible – all the time, anywhere. You can do this by having a mobile version of your website and apps for each platform they use. If you have any trouble with any app on a particular mobile device, simply reach out to your developer for assistance – it’s free! And all of this can be done with no loss in quality. Are mobile apps a costly affair? Dear friend, the answer is NO! According to a report by Gartner, by the year 2015, over 75% of all internet traffic will be conducted via mobile devices. But you don’t have to lay out a lot of cash to get your shop up and running (or even make it better), you just need a few resources to get started. So you must be wondering how to get started. Well, here are we as a shepherd dog to guide you through.  With a minimal prorated cost of $25.00 to $500.00 + monthly costs for domain hosting and spam filtering service (if you’re not already using one), we recommend GoDaddy for your domain name registration and hosting needs. Plus, it has a much better reputation than most of the other hosting companies out there so you’re pretty safe with them. With a little planning, you can have your mobile app up and running in about an hour. It’s the future of your business. Bottom Line- When Domino’s had created their mobile app, they wouldn’t have guessed in any wildest dream that their sales will amp up to 30%. Well, now I at least cannot think of calling them to order, but simply use their app. A few years ago business owners were used to receiving calls from their customers only when they asked for something. But the paradigm has shifted lately, did you realize it? No? Well, knock-knock! You can’t be Alice in wonderland when your competitive businesses have realized that their customers are the ones who should be able to reach them at all times of the day or night. It’s possible because they have mobile apps for their business. Make a business mobile app to make a killing!        

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